Trademark class 35 · Services
Class 35: Advertising, business management and retail services
Trademark class 35 covers advertising, business management and retail services.
Covers commercial and business services, including advertising, marketing, business management consultancy, and the operation of retail and wholesale outlets. It is one of the broadest service classes and is relevant to any business that promotes or sells goods. Retail and online-shop services — in-store or online — belong here, not in the goods classes.
Thinking of registering in class 35? Check the name is free here first. If it's already taken, your application can be refused — and the £205 IPO fee isn't refunded. The search is free, across the UK and EU registers.
Check your name in class 35 →What class 35 covers
Examples of services in this class:
- ✓ retail services connected with the sale of goods
- ✓ online retail store services
- ✓ advertising and marketing services
- ✓ business management consultancy
- ✓ market research and analysis
- ✓ public relations services
- ✓ personnel recruitment and HR services
- ✓ bookkeeping and accounting services
- ✓ trade fair and exhibition organisation
Typical businesses that register in class 35
- retailers and e-commerce brands
- marketing and advertising agencies
- business consultancies
- PR firms
- recruitment agencies
- franchise operators
What's not in class 35
Common mix-ups — these belong in another class, so filing class 35 alone wouldn't cover them:
- × financial analysis and investment advice (class 36)
- × transport and logistics services (class 39)
- × legal services (class 45)
Related classes
Businesses in class 35 often file in these too:
Business types that file in class 35
See which classes these businesses usually register, and why:
- clothing brand
- skincare brand
- candle maker
- jewellery brand
- furniture brand
- toy brand
- coffee roaster
- bakery
- brewery
- distillery
- supplement brand
- vape brand
- restaurant
- café
- catering company
- software company
- mobile app
- marketing agency
- consultancy
- estate agency
- financial adviser
- law firm
- cleaning company
- beauty salon
- hair salon
- photographer
- record label
- travel agency
- event planning business
Frequently asked questions
- What is trademark class 35?
- Covers commercial and business services, including advertising, marketing, business management consultancy, and the operation of retail and wholesale outlets. It is one of the broadest service classes and is relevant to any business that promotes or sells goods. Retail and online-shop services — in-store or online — belong here, not in the goods classes.
- How many trademarks are on the UK register in class 35?
- 261,681 marks on the UK register reference class 35 (as of June 2026), counting UK national marks plus international (Madrid) marks designating the UK.
- What goods or services are in class 35?
- Class 35 includes retail services connected with the sale of goods, online retail store services, advertising and marketing services, business management consultancy, market research and analysis, public relations services, among others. Your trademark only covers the goods or services you actually list when you file.
- Do I need to register in more than one class?
- Possibly. A trademark is only protected in the classes you register, and you pay a fee per class. Businesses in class 35 often also file in class 36, class 38, class 41.
- How much does it cost to register a trademark in class 35?
- Registering in class 35 costs £205 if you file online directly with the UK IPO, covering this one class; each additional class is £60. The fee isn't refunded if your mark is refused, so it's worth checking the name is free in class 35 before you file. See the full cost breakdown .
Check your name before you file
A trademark only protects you in the classes you register — and only if the name's free to begin with. Search the UK and EU registers in seconds. Free, no sign-up.
Check your name free →Last reviewed June 2026
Class headings are a guide, not the full legal specification. When you file, you list the exact goods or services you need — this is general information, not legal advice. See also our guide to registering a UK trademark, or find your classes by business type.