What trademark class is a marketing agency in?

Most marketing agencies register in class 35. Class 35 covers advertising & retail. You only ever register the classes that match what you actually sell.

Do marketing agencies need to register in more than one class?

Often, yes. A trademark is only protected in the classes you register, and you pay a fee for each one. Marketing agencies usually start with class 35, then add others as the business grows.

How much does it cost a marketing agency to register a trademark?

Filing direct with the UK IPO costs £205 for the first class and £60 for each additional class, so a marketing agency covering class 35 pays about £205. The fee isn't refunded if your mark is refused — which is why checking the name is free first matters.

Trademark classes · By business type

Which trademark classes does a marketing agency need?

Most marketing agencies register in class 35 (Advertising & retail).

Advertising, marketing and PR all sit in the business-services class — the broadest of the service classes. Agencies that also build websites or produce content reach into the technology and entertainment classes.

Last reviewed June 2026

Before you file in class 35, make sure the name is free. If it's already taken, your application can be refused — and the £205 IPO fee isn't refunded. Checking takes seconds and costs nothing.

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The classes marketing agencies usually register in

Class 35 Advertising & retail Advertising, marketing and PR — the core class for any agency promoting brands or running campaigns.

Also worth considering

Depending on how far your range extends, you may also want:

Related business types

Frequently asked questions

What trademark class is a marketing agency in?: Most marketing agencies register in class 35. Class 35 covers advertising & retail. You only ever register the classes that match what you actually sell.
Do marketing agencies need to register in more than one class?: Often, yes. A trademark is only protected in the classes you register, and you pay a fee for each one. Marketing agencies usually start with class 35, then add others as the business grows.
How much does it cost a marketing agency to register a trademark?: Filing direct with the UK IPO costs £205 for the first class and £60 for each additional class, so a marketing agency covering class 35 pays about £205. The fee isn't refunded if your mark is refused — which is why checking the name is free first matters. See the full cost breakdown .

Check your name before you file

A trademark only protects you in the classes you register — and only if the name's free to begin with. Search the UK and EU registers in seconds. Free, no sign-up.

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These are the classes marketing agencies most commonly register, not a full legal specification — when you file, you list the exact goods or services you need. This is general information, not legal advice. See also our guide to registering a UK trademark, or browse other business types.