What trademark class is a vape brand in?

Most vape brands register in classes 34 and 35. Class 34 covers tobacco & vaping; Class 35 covers advertising & retail. You only ever register the classes that match what you actually sell.

Do vape brands need to register in more than one class?

Often, yes. A trademark is only protected in the classes you register, and you pay a fee for each one. Many vape brands file in classes 34 and 35 together, then add others as the business grows.

How much does it cost a vape brand to register a trademark?

Filing direct with the UK IPO costs £205 for the first class and £60 for each additional class, so a vape brand covering classes 34 and 35 pays about £265. The fee isn't refunded if your mark is refused — which is why checking the name is free first matters.

Trademark classes · By business type

Which trademark classes does a vape brand need?

Most vape brands register in class 34 (Tobacco & vaping) and class 35 (Advertising & retail).

E-cigarettes, vape devices and e-liquid sit in the tobacco class, alongside smokers' articles. The rechargeable battery inside a device is classified separately, and the retail class covers selling online.

Last reviewed June 2026

Before you file in class 34, make sure the name is free. If it's already taken, your application can be refused — and the £205 IPO fee isn't refunded. Checking takes seconds and costs nothing.

Check your name in class 34 →

The classes vape brands usually register in

Also worth considering

Depending on how far your range extends, you may also want:

Class 9 Electronics & software Batteries and chargers — the electronic components of a device sit in the electronics class.

Related business types

supplement brand Classes 5, 35

Frequently asked questions

What trademark class is a vape brand in?: Most vape brands register in classes 34 and 35. Class 34 covers tobacco & vaping; Class 35 covers advertising & retail. You only ever register the classes that match what you actually sell.
Do vape brands need to register in more than one class?: Often, yes. A trademark is only protected in the classes you register, and you pay a fee for each one. Many vape brands file in classes 34 and 35 together, then add others as the business grows.
How much does it cost a vape brand to register a trademark?: Filing direct with the UK IPO costs £205 for the first class and £60 for each additional class, so a vape brand covering classes 34 and 35 pays about £265. The fee isn't refunded if your mark is refused — which is why checking the name is free first matters. See the full cost breakdown .

Check your name before you file

A trademark only protects you in the classes you register — and only if the name's free to begin with. Search the UK and EU registers in seconds. Free, no sign-up.

Check your name free →

These are the classes vape brands most commonly register, not a full legal specification — when you file, you list the exact goods or services you need. This is general information, not legal advice. See also our guide to registering a UK trademark, or browse other business types.