What trademark class is a toy brand in?

Most toy brands register in classes 28 and 35. Class 28 covers toys, games & sport; Class 35 covers advertising & retail. You only ever register the classes that match what you actually sell.

Do toy brands need to register in more than one class?

Often, yes. A trademark is only protected in the classes you register, and you pay a fee for each one. Many toy brands file in classes 28 and 35 together, then add others as the business grows.

How much does it cost a toy brand to register a trademark?

Filing direct with the UK IPO costs £205 for the first class and £60 for each additional class, so a toy brand covering classes 28 and 35 pays about £265. The fee isn't refunded if your mark is refused — which is why checking the name is free first matters.

Trademark classes · By business type

Which trademark classes does a toy brand need?

Most toy brands register in class 28 (Toys, games & sport) and class 35 (Advertising & retail).

Toys, games and sporting goods share a single class — but a toy with a digital component, like a companion app or video game, needs the electronics class too. Most toy brands add the retail class for selling direct.

Last reviewed June 2026

Before you file in class 28, make sure the name is free. If it's already taken, your application can be refused — and the £205 IPO fee isn't refunded. Checking takes seconds and costs nothing.

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The classes toy brands usually register in

Also worth considering

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Related business types

Frequently asked questions

What trademark class is a toy brand in?: Most toy brands register in classes 28 and 35. Class 28 covers toys, games & sport; Class 35 covers advertising & retail. You only ever register the classes that match what you actually sell.
Do toy brands need to register in more than one class?: Often, yes. A trademark is only protected in the classes you register, and you pay a fee for each one. Many toy brands file in classes 28 and 35 together, then add others as the business grows.
How much does it cost a toy brand to register a trademark?: Filing direct with the UK IPO costs £205 for the first class and £60 for each additional class, so a toy brand covering classes 28 and 35 pays about £265. The fee isn't refunded if your mark is refused — which is why checking the name is free first matters. See the full cost breakdown .

Check your name before you file

A trademark only protects you in the classes you register — and only if the name's free to begin with. Search the UK and EU registers in seconds. Free, no sign-up.

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These are the classes toy brands most commonly register, not a full legal specification — when you file, you list the exact goods or services you need. This is general information, not legal advice. See also our guide to registering a UK trademark, or browse other business types.